In the first eight months of 2025, Vietnam's slice of the U.S. wooden-furniture market jumped from 40.5% to 45.3% — while China's collapsed to 10.4%. That is not a slow drift. That is a supply chain ripping itself off one country and bolting onto another in real time, and every dollar of it shows up in shipment records before it ever shows up in a press release.
If you sell wooden furniture, source it, or finance it, the question stops being "is China+1 real?" It is real, it is measurable, and it is happening this quarter. The only question left is whether you can see the buyers and suppliers moving — by name, by volume, by HS code — before your competitor does. That is exactly what trade data is for.
The 30-second version
- Vietnam's wood & wood-product exports hit a record $17.2 billion in 2025, with wooden furniture alone at $9.4B (~61% of the total).
- Vietnam now owns 45.3% of the U.S. wooden-furniture market (up from 40.5%); China has fallen to 10.4%.
- New U.S. tariffs from Oct 1, 2025 hit imported furniture and cabinets — 25% on many wooden pieces, 50% on cabinets/vanities, 30% on upholstered.
- The U.S. imports $30B+ of furniture a year; wooden furniture (HS 940360) alone is $6.68B, bedroom furniture $3.75B.
- Global furniture market: ~$787B in 2025, with wood the single largest material segment.
Why 2025 was the year the furniture map got redrawn
For two decades, "furniture exporter" basically meant China. Then the tariffs landed. On October 1, 2025, the U.S. rolled out a fresh tariff wall on imported furniture: roughly 25% on many wooden pieces, 50% on kitchen cabinets and vanities, and 30% on upholstered furniture. Overnight, the math on a container of cabinets from one origin versus another changed by tens of thousands of dollars.
The money voted with its feet. Vietnam's timber and wood-product exports closed 2025 at a record $17.2 billion, up nearly 6% year over year — and wooden furniture made up $9.4B of that, about 61% of the total. Exports to the United States alone reached $9.46B. Meanwhile China's U.S. wooden-furniture share slid to 10.4%, and its exports slipped to third place behind Japan, which surged past $2.1B for the first time.
Tariffs don't destroy demand for a sofa or a wardrobe. They just decide which port the container leaves from. Watch the ports, and you watch the money move.
The numbers buyers actually care about
The U.S. is still the world's hungriest furniture buyer — over $30 billion in furniture imports a year. Drill into the wood:
- Wooden furniture (HS 940360): ~$6.68B in U.S. imports.
- Wooden bedroom furniture: ~$3.75B — beds, wardrobes, nightstands, dressers.
- Wooden kitchen furniture (cabinets): ~$2.69B — now the most tariff-exposed category of all.
Vietnam is the single largest supplier into that pot, contributing roughly $6.81B and ~25% of U.S. furniture imports. For wooden kitchen furniture specifically, Vietnam leads with Canada second and Malaysia close behind — a podium that did not exist five years ago.
Zoom out to the planet and the prize is enormous: the global furniture market sat at roughly $787 billion in 2025, projected toward $829B in 2026, with wood the dominant material segment. Asia-Pacific alone accounts for nearly half of it. Whether you trade dining sets, office furniture, plywood furniture, or solid wood furniture, the addressable market is not the problem. Finding the right buyer in it is.
The three clusters every furniture trader should be watching
Vietnam (Binh Duong). The Binh Duong province around Ho Chi Minh City is the beating heart of Vietnam's furniture export machine — the cluster that turned $17.2B in wood exports into reality. If you're a U.S. or EU importer hedging against China tariff risk, this is where your next supplier of bedroom furniture, cabinets, and dining sets almost certainly sits. Vietnam's wood industry heads into 2026 riding the China+1 wave — but also now facing its own tariff exposure, which means sourcing is still in motion.
China. Down but absolutely not out. China still ships billions in wooden furniture and remains a top-three global exporter. The play here isn't "avoid China" — it's "know exactly which Chinese suppliers are losing U.S. volume and which are quietly re-routing through third countries." That intelligence is sitting in the shipment records right now.
India (Saharanpur & Jodhpur). India's furniture industry was valued at $25.75 billion in 2025, and its handicraft exports — heavy with carved and solid wood furniture — hit $3.89B in FY25. Saharanpur is India's wood-carving capital; Jodhpur is the global hub for antique-style and solid wood furniture. Indian exporters chasing buyers in the U.S. and Europe are perfectly positioned to absorb demand fleeing higher-tariff origins — if they can find those buyers and grow exports systematically instead of waiting for inquiries to trickle in.
How to find furniture buyers & suppliers with ShipScout
Here's the gap. The stats above are public. Acting on them is not — unless you can query the actual shipment records behind them. ShipScout.ai sits on 11B+ shipment records across 240+ countries, an affordable alternative to ImportGenius and Panjiva, built so a small exporter or a mid-size importer can do what only the big players used to afford. Here's the workflow:
- Find importers by HS code. Search HS code 9403 (furniture) or the granular 940360 (other wooden furniture) and pull every company importing it into a target market. Filter to wooden furniture, bedroom furniture, office furniture, or cabinets and you have a live buyer list, not a stale directory. Start at /companies.
- Rank that importer list by volume. Don't waste outreach on the long tail. Sort buyers by shipment volume so you pitch the company importing 200 containers a year, not 2. The U.S. is buyer country #1 — browse U.S. furniture importers first.
- Vet suppliers before you wire a deposit. Sourcing from Vietnam or China? Pull a supplier's real export history — who they ship to, how often, what volume — before you commit. Cross-check Vietnam furniture suppliers against China furniture suppliers to compare track records side by side.
- Track competitors re-sourcing in real time. When a big buyer drops a Chinese supplier and signs a Vietnamese one, that switch lands in the shipment data. Watch it happen and you can pitch the same buyer — or the abandoned supplier — at the exact moment they're in play.
- Grow exports from India. Indian wooden-furniture and handicraft exporters from Saharanpur and Jodhpur clusters can find buyers abroad — U.S. and EU importers actively sourcing carved and solid wood furniture — and build a real outbound pipeline instead of waiting on marketplaces.
You don't need a six-figure data subscription to do any of this. You need one good search and a buyer list ranked by volume. Start a free trial, run HS 940360 against your top market, and see your buyers by name in minutes.
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